Chic Layer Studio needed an easy store to delight customers. With men’s, women’s, and kids’ collections, they struggled with stock tracking, engaging shoppers, and delivering smooth shopping across all channels.
Chic Layer Studio
Odoo helped fashion retail go digital and dynamic
Web+Mobile Support
Platform
Web+Mobile Support
Industries
E-commerce
Services
E-commerce
Country
USA
Personalized shopping powered by Odoo’s smart solutions
An emerging fashion brand needed a smart, user-friendly E-commerce platform to meet rising customer expectations. Managing diverse products for men, women, and kids, they faced challenges in inventory control, customer engagement, and providing seamless digital shopping experiences across channels.
To overcome these hurdles, they turned to Odoo. With loyalty tracking, personalized recommendations, in-store pickup, and flexible delivery options, Odoo streamlined operations and enriched the customer journey. The need for adaptive, connected solutions led them to choose Odoo’s powerful E-commerce capabilities.
“Before Odoo, everything was manual—QuickBooks, paper trails, Excel. Odoo streamlined our entire manufacturing and retail operations, automating inventory, orders, and accounting for real‑time accuracy and targeted growth.”
-Eugene Park, CEO of Shaka Wear
Client's problem statement
As a growing fashion retailer, the client struggled to deliver a seamless, personalized shopping experience. Their existing E-commerce platform lacked key features like product discovery, flexible delivery, and loyalty tracking, which led to poor customer engagement and limited sales growth.
They needed a robust, omnichannel solution to manage product variants, enhance recommendations, and reward loyal buyers. Odoo’s website builder met their needs with dynamic features and a smooth UX. The lack of flexibility and outdated tools ultimately led them to choose Odoo for transformation.
The challenges
- Shoppers struggled to pick a size, color, and fit before checkout.
- The loyalty points system was missing and hard to manage manually.
- No store pickup option—customers needed flexible deliveries.
- The lack of smart suggestions frustrated online buyers.
- Delivery options didn’t match product size or category needs.
- Manual gift card tracking caused errors and lost efficiency.
The solutions
- Product variants showed real-time stock by color, size, and fit.
- Loyalty points are earned and redeemed via smart promo codes.
- Store pickup added with live stock updates and zero delivery cost.
- Smart product suggestions boosted customer choices and sales.
- Delivery options matched tags like ‘Heavy’ or ‘Express’.
- Digital gift cards are auto-tracked with codes and expiry dates.
We implemented configurable product variants (Color, Size, Fit) with only valid combinations shown, helping customers view accurate stock and images. It made product discovery faster and smoother and boosted confidence in purchase decisions.
By integrating Odoo’s loyalty and promotion tools, customers earned points with every order and redeemed them through promo codes. Internal partner tags ensured seamless tracking, driving repeat purchases and increasing brand loyalty.
Tools & Technologies
We used Odoo’s Website Builder, Sales, Inventory, and Delivery modules to build a seamless E-commerce platform with smart filters, product variants, loyalty tracking, and flexible delivery options. All in one system.
Odoo functions helped fashion retail go digital and dynamic
Custom Odoo design stitched the gaps, and shopping made simple
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Recognitions and Partnerships
